Meet Our Team
DAVID HUPPE
Founder, General Manager
David has been serving the landscape industry and his community for over 30 years. Since graduating from Cal Poly, San Luis Obispo with a B.S. in Environmental Horticulture, David has attained various certifications and licenses that demonstrate a wealth of knowledge and expertise. He founded True North Landscapes in 2002, with a desire to be environmentally responsible and build a passionate team of professionals to deliver outstanding results to their clients.
David has served on numerous committees with the CLCA (California Landscape Contractors Association) ascending to first vice president of the local chapter. He has also served on committees with ALCA (Associated Landscape Contractors of America), NCLTC (Northern California Turf + Landscape Council) and has been a judge for the Certified Landscape Technician certification program.
Additionally, he’s served on the City of Santa Rosa Street Tree Committee, reviewing and amending the city's street tree selection and maintenance parameters. He has also been appointed by the Windsor Town Council to the Tree Protection Ordinance Committee, and served as Advising Arborist.
David has a passion for the outdoors, and it shows in his athletic prowess. He loves trail running, mountain biking, and cycling. You’ll also find him competing in various races such as Levi’s GranFondo, and the Santa Rosa Ironman. It’s no wonder he’s passionate about beautifying and conserving the great outdoors for everyone to enjoy.
SCOTT ISSEL
Branch Manager
Scott began a landscape maintenance company and completed his AA Science Degree, with emphasis in horticulture and chemistry at SRJC. After selling his company, Scott worked in wholesale, managing a major irrigation supplier. Scott has been on the Board of Directors of the Northern California Turf and Landscape Counsel and Vice President of the Northern California Turf and Landscape Counsel.
SONOMA/MARIN TEAM
GEORGE FLORES
Account Manager
George has cross trained in the landscape industry for over 25 years. While learning to give outstanding Customer Service, he also learned all aspects of General Maintenance, Enhancement, and Irrigation during his career. With his love for the outdoors, his current focus is Irrigation and Pest Control. Certified Landscape Technician-Exterior Irrigation (CLT) & Qualified Applicators Certificate (QAC).
JIM SLACK
Account Manager
LOREN GRISWORLD
Account Manager
FAIRFIELD/NAPA TEAM
JUAN BARAJAS
Account Manager - City of Farfield
TREE DIVISION
JEREMY ISSEL
Tree Division Manager
Growing up in the landscape industry, Jeremy has 10 years of experience in the maintenance and enhancement field. Now, as a certified arborist leading our tree division, Jeremy brings a diverse leadership role to our team. His multi-faceted background brings True North a fresh eye towards expanding our tree division and achieving our future goals. Certified Arborist WE-14029A.